Website Statistics - General Tips

Did you know you can track the number of people who visit your website? This is called web analytics and is used to measure a visitor's journey once on your website and to measure the performance of the pages on your website.

How does this help me?

The information you can get from your web analytics are:

• Hit
  The number of times a visitor comes to your page even if they are only there for a split second.
• Page View
  This is like a hit but the user has paused on the page for enough time to be able to read or view the page.
• Visit / Session
  Visits count users as they come to the site and will only count them once while they are on the site.
• New Visitor
  A new visitor is a user who hasn't come to your site in the past.
• Repeat Visitor
  A repeat visitor is a user who has come multiple times to your site.
• Bounce Rate
  This is usually a percentage and counts the number of people who come to your a page and then leave your site from this page.
• Page View Duration
  This is the average time a user spends on a page.
• Keywords
  A list of terms used by your users within a search engine that led them to your site.

These keywords can by handy when you are running a pay per click advertising campaign so you will know what terms you should be targeting. It will also help in the area of Search Engine Optimisation when you would like to target different keywords to your website. Use your stats to find problem areas of your website or find out what is working best and how to capitalize on it.

What does Westnet Offer?

Our Web Hosting plans include Google's powerful Urchin web statistics software, offering detailed information about the performance of your website. Unlike other statistics packages, Urchin allows you to customise your website statistics to fit your specific needs.

Some of Urchin's key features include tracking your visitor's global location, tracking unique and return visitors, monitoring specific pages or products and complete conversion metrics such as return on investment, revenue per click, average visitor value and more. Urchin can also be closely integrated to your Google Analytics account for a full web marketing and statistics package.