Email Marketing - General Tips

Sending email newsletters is a quick and cheap way to keep in contact with your customers and build a stronger relationship with them. For this you can use an email mailing list which is an automated mail distribution program, providing communication to your customers which can be subscribed to via your website.

What you need to know before you start

Before you write your first newsletter it is important to be aware of the Australian laws in regards to SPAM and we encourage you to visit http://www.acma.gov.au/WEB/STANDARD/pc=PC_310299. You must give people the option to unsubscribe from your email mailing list with every email you send out.

Email Marketing Tips

Keeping the design of the email to match the design of your website allows your customer to instantly know who is sending the email and that it is a newsletter. Limiting the number of images and attachments will reduce the time the email takes to download. Writing concise text with links off to articles or to your website will help to keep the email short, allowing your customers to find the information that is related to them rather having to read through everything.

When creating newsletters it is good practice to set yourself a target on how many you will send and the frequency. Be honest with yourself if you feel that you will struggle to write enough content for every week then it is best to send them monthly or bi-monthly. Give yourself plenty of time when writing your content and keep notes to remind yourself of items worthy to include in your next newsletter.