Website Marketing

Website and email marketing can help in areas of boosting traffic to your website or keeping your customers informed on your business developments. Read the infromation below to learn more about where to start.

Website Statistics

Did you know that you can track the number of people that visit your website? This is called web analytics and the information provided can help you identifiy what areas of your website are most popular as well as what areas are causing you problems. Westnet Hosting provides web analytic software with all our Hosting packages which will allows you to see where your website users come from, how they use your site and what converts them into customers.

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Email Marketing

Sending email newsletters is a quick, cheap way to keep in contact with your customers. Before you jump in and start writing your first newsletter, have a look at some of our tips and information you will need to know before you begin.

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Search Engine Optimisation

Search Engine optimisation or SEO is a technique which aims to increase the traffic to your website through search engines and is an industry all to its own - everyone wants that top spot in search engine results. When first planning a website or a new redesign it is important to research SEO and the techniques you want to put in place before you begin. To start you off we have provided information on how to go about making your website search engine friendly.

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Pay Per Click Advertising

Pay Per Click involves sponsoring keywords relevant to your product or service in order to attain a prominent position on the search engine results page. Pay Per Click works by bidding on the amount you are willing to pay per click; the more you bid, the higher your ad will appear in the 'sponsored ad' listings.

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